The Business Leaders Workshop
April 29 | CoVerica Place, Dallas, TX
The Business Leaders Workshop: Strategic Succession & Winning Culture
Date: Wednesday, April 29, 2026
Location: CoVerica Place, 5999 Summerside Drive, Suite 200, Dallas, Texas 75252
Hosted by: CoVerica, Inc., CoVerica Agency Alliance, & The Center Consulting Group
Free | Invite-Only | Limited to 20 Attendees Per Session
About the Workshop
Leadership at the executive level carries a unique set of challenges that can feel isolating. This invitation-only, free event is designed to bridge that gap, bringing together a select group of DFW-area business owners and senior leaders for high-level collaboration.
The workshop is divided into two distinct sessions focused on the critical pillars of strategic stewardship: navigating complex succession planning and building a winning culture that lasts. Each session features expert training from the team at The Center Consulting Group and a leadership case study with Mike Sterlacci and Chris Sterlacci, detailing their firsthand journey through these exact transitions at CoVerica.
Whether you join us for one session or the full day, you will leave with a clear roadmap for your organization’s future.
Sessions
Choose the session that aligns with your current priority or attend both!
Session1: Strategic Succession & Stewardship
7:30 AM – 10:30 AM | Includes Networking Breakfast
Most business owners delay exit planning until it’s too late. In this session, you will learn the three pillars of a proactive transition to help you identify the actionable steps needed to secure your legacy and step away on your own terms. This session includes an in-depth interview of CoVerica’s succession journey as well as a breakout group discussion.
| 7:30 am | Networking Breakfast |
| 8:00 am | Welcome |
| 8:10 am | Succession Strategy (Gray Wirth) |
| 9:10 am | Interview with Mike Sterlacci & Chris Sterlacci |
| 9:45 am | Breakout Group Discussion |
| 10:30 am | Adjourn |
Session 2: Building & Maintaining a Winning Culture
12:00 PM – 3:00 PM | Includes Networking Lunch
For the first time in history, four generations are equally represented in the workforce. Learn how to leverage this generational diversity as a competitive advantage to fuel collaboration and create value that lasts beyond your personal tenure. This session includes an in-depth interview regarding CoVerica’s culture framework, a breakout group discussion, and the opportunity for each participant to conduct an assessment of their organization’s current culture.
| 12:00 pm | Networking Lunch |
| 12:30 pm | Welcome |
| 12:40 pm | Building Culture Across Four Generations (Billy Dunn) |
| 1:40 pm | Interview with Mike Sterlacci & Chris Sterlacci |
| 2:15 pm | Breakout Group Discussion |
| 3:00 pm | Adjourn |
Facilitators
Chris Sterlacci
Managing Partner at CoVerica Agency Alliance
Chris Sterlacci is a United States Air Force veteran and SMU Cox School of Business alumnus who rose through the ranks of CoVerica Agency Alliance to become Managing Partner and COO. He specializes in driving strategic growth for independent agencies by leveraging a leadership philosophy rooted in mentorship, ethical decision-making, and empowering entrepreneurs to build profitable, sustainable businesses. Learn more about Chris.
Mike Sterlacci
Founder of CoVerica, Inc. & CoVerica Agency Alliance
A University of Texas at Austin graduate and Certified Insurance Counselor (Emeritus), Mike Sterlacci transitioned from a captive agent in 1979 to the owner of a best-in-class independent agency, ultimately founding CoVerica and four additional enterprises over his 47-year career. He is an expert in agency perpetuation, acquisition strategies, and servant leadership, utilizing his extensive background in executive advisory boards and legal navigation to mentor entrepreneurs on building lasting, profitable legacies. Learn more about Mike.
Billy Dunn, M.S.
Vice President at The Center Consulting Group
Billy Dunn has over 25 years of church, nonprofit, and for-profit leadership experience. He brings experience in change management, crisis guidance, organizational assessment, leadership coaching, and strategic planning. Learn more about Billy.
Paul Keisling, MSW, CPRP
Senior Consultant at The Center Consulting Group
Paul Keisling has over 40 years of experience in building, leading and operating organizations – both profit and nonprofit. His areas of expertise include team development, organizational assessment, conflict/crisis management, and board/owner advising. Learn more about Paul.
Gray Wirth, MBA, CEPA®
Senior Consultant at The Center Consulting Group
Gray Wirth has served more than 30 years as a leader in corporate, nonprofit, small business, and military contexts. As a Certified Exit Planning Advisor (CEPA®), Gray helps business owners plan in advance for future transitions to ensure that their business, personal, and financial objectives will be achieved. He also has experience in executive coaching, strategic planning, and advising boards of directors and business owners. Learn more about Gray.
Register
This exclusive workshop is limited to only 20 participants per session. Register now to secure your spot for this event!
About The Hosts
CoVerica, Inc. provides insurance solutions designed to simplify your life. With industry expertise, choice, and unbeatable service, we help you make confident decisions every step of the way.
CoVerica Agency Alliance is dedicated to driving independent insurance agency growth in Texas and has over 40 years in the insurance industry and 25 in the Dallas-Fort Worth area.
The Center Consulting Group is passionate about advancing leadership and organizational health. Whether you are a leader of a values-based business, nonprofit, or church, our experienced team will create customized solutions to help you lead well.