In a world where technology and the way we interact are constantly changing, it can be hard to keep up with the ever-shifting realm of digital media. However, The Center is here to help! We asked our Communications & Creative Media Consultant, Jon Wise, to give us his top resources for helping you create a more effective digital media strategy.
Essentialism By Greg McKeown
Have you ever felt the urge to declutter your work life? Do you often find yourself stretched too thin? Are you frequently busy but not productive?
The way of the essentialist isn’t about getting more done in less time. It’s about getting only the right things done. It is not a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter. Get the book here.
Start with Why by Simon Sinek
Any person or organization can explain what they do; some can explain how they are different or better; but very few can clearly articulate why. WHY is not about money or profit – those are results. WHY is the thing that inspires us and inspires those around us. Get the book here.
Originals by Adam Grant
Grant addresses the challenge of improving the world now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
He explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Get the book here.
Blogs Jon Recommends:
HubSpot desires to make the marketing and sales process more human, treat buyers like people, build an inbound community, and help people achieve their business goals in a more personable, empathetic way. Their marketing blog covers topics including advertising, social media, seo, and more. Read the blog here.
Seth writes about the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. His very short but information-rich blog is one of the most popular blogs in the world. Read it here.
As the world’s #1 content marketing resource, Contently’s blog gives tips on how to create content marketing that actually works. They cover topics including brand, media, and social. Read it here.
Jon's Blog Posts
For more tips on creating an effective digital media strategy, read the blog posts that Jon has written!
For further help with creating an effective digital media strategy, contact us!
Jon brings a wealth of experience in the area of communications and creative media. Over the past 15 years, he has served at 3 of the 20 largest churches in the country overseeing worship, creative, and communications teams. He is the founder and creative lead at Neue, a digital content agency in Philadelphia. He brings experience in communications and creative media assessment, project advising, and staff coaching.