Gone are the days of simply sending an email to your friends and relatives with a link to your new website, boasting your newfound online presence. In fact, according to this Mental Floss article, you and nearly a billion people had a website last year. Since the competition is so high, the standards have changed. Here are the three most important design features every site should have.
1. Great Design.
Beauty is not in the eye of the beholder - not when it comes to web design anyway. There are some design rules that must be followed to produce graphics and layouts that are attractive to your users. Just like in person, making a good first impression on your website is of utmost importance. It’s good design vs. the short attention spans of your users, so make sure you grab their attention immediately, and keep it.
2. Responsive Design.
Have you ever seen a website that looks great on your desktop but horrible on your phone? Perhaps you’ve gotten stuck in the vortex of scrolling...and scrolling...and scrolling...until you finally see the site’s menu bar on your iPhone. Responsive design provides an optimal viewing and interaction experience across all devices - including easy reading and navigation with minimal resizing, panning, and scrolling - and it’s vital to your website.
3. Google-Friendly Design.
For the everyday web surfer, Google is like a great, best friend, who answers every question and helps you find your way. But for YOUR website, Google is more like the boss. Without proper keywords and other search engine optimization (SEO) techniques, your site will get lost in a Google search. A website that is not running any SEO is already behind.
As a general rule, you'll want to update your website every 2-3 years. As you look to your next major update, be sure to make a checklist of new features and major design points. When you make that list, make sure that these three things are near the top!
Contact us to find out more about our Communications & Creative Media services!
Jon brings a wealth of experience in the area of communications and creative media. Over the past 15 years, he has served at 3 of the 20 largest churches in the country overseeing worship, creative, and communications teams. He is the founder and creative lead at Neue, a digital content agency in Philadelphia. He brings experience in communications and creative media assessment, project advising, and staff coaching.